Blogging Income Report

July 2022 Niche Site Income Report ($2,417)

If you’re thinking of starting a blog or niche website, you’re probably curious about how much it can potentially earn.

While every website is different, so too is every niche and site operator. The entire process of building a blog is incredibly nuanced and, there is NO framework that can guarantee absolute success.

With that said, I’ve created this blogging income report series to help track my personal journey. Your journey could be very different.

NOTE: This income report does NOT include any income from my Minted Empire brand (this blog, my newsletter, and my YouTube Channel). Minted Empire is something I do in my spare time, and any income I earn here usually ends up being reinvested into my niche sites.

New since May 2022: I’ve changed the format of these income reports to include some tables. It makes the data so much easier to read at a glance. I don’t have time to re-edit my previous income reports to include the tables. There’s also no point because I’m now sharing the historical information in each new report anyway.

Let’s dive in!

Overview of July 2022’s Performance

July, being at the start of Q3, tends to see a slight decrease in ad rates from display ads. Q4 tends to have the highest earnings of the year. Q1 tends to have the lowest earnings of the year.

This month saw an overall increase in earnings which was due to an increase in traffic. (Surprise, surprise!)

Site Breakdown

This income report covers 5 websites.

(If you don’t want to read the detailed breakdown for each site, you can skip ahead to the summary.)


Site 1: Performance Report

Started: June 2020

Niche: Hobby / Tech

Monetization: Display Ads (Ezoic) & Affiliate (mostly Amazon Associates)

MonthNew PostsTotal PostsPageviewsAds $Affiliate $Total $
Jun ’2033202
Jul ’203336
Aug ’204748
Sep ’20722
Oct ’20754
Nov ’2018254
Dec ’20210271
Jan ’21616434$1$1
Feb ’21622536$3$3
Mar ’217292,643$14$1$15
Apr ’2111404,504$34$46$80
May ’2110507,601$67$382$449
Jun ’215557,117$80$286$366
Jul ’210559,534$125$383$508
Aug ’2145912,903$148$394$542
Sep ’2105915,336$175$406$581
Oct ’2136216,735$206$701$907
Nov ’21289019,458$346$376$722
Dec ’216215214,170$280$473$753
Jan ’223618812,713$173$210$383
Feb ’22118910,899$137$348$485
Mar ’2218913,587$154$516$670
Apr ’22419321,844$184$430$614
May ’223022329,626$305$347$652
Jun ’222324630,894$492$499$991
Jul ’221225839,760$546$830$1,376
Performance for Site #1
July 2022 Niche Site Income Report ($2,417) 1
Ezoic earnings from Site 1

Site 1 has a start/stop history. After working on it for a few months in 2020, I didn’t see any traction (that’s normal), and I decided to pause working on it (I regret that now).

Site 1 is in an incredibly competitive niche dominated by massive global companies. I do have an interest in the niche, but knowing what I know now, I probably would have entered a less competitive space.

At the beginning of 2021, I decided to give Site 1 another shot, but I didn’t go all in because I was distracted by other sites and other shiny objects. In November 2021, I went fully in on Site 1.


Site 2:

Started: September 2020

Niche: Lifestyle

Monetization: Display Ads (Ezoic), Other Affiliate

MonthNew PostsTotal PostsPageviewsAds $Affiliate $Total $
Sep ’201010142
Oct ’201020571$1$1
Nov ’2020466$4$4
Dec ’2020542$9$5$14
Jan ’21121499$5$1$6
Feb ’21627513$5$4$9
Mar ’214311,627$7$1$8
Apr ’21312,492$12$32$44
May ’216373,690$41$67$108
Jun ’217443,938$53$63$116
Jul ’2112565,870$91$7$98
Aug ’211576,529$92$17$109
Sep ’21576,367$91$3$94
Oct ’21576,503$91$7$98
Nov ’21576,114$110$106$216
Dec ’21574,919$88$88
Jan ’22576,618$110$36$146
Feb ’223606,473$90$35$125
Mar ’2216768,115$96$1$97
Apr ’227839,219$134$61$195
May ’2268913,639$223$33$256
Jun ’2289718,779$350$172$522
Jul ’22710421,624$354$96$450
Performance for Site #2
July 2022 Niche Site Income Report ($2,417) 2
Ezoic earnings from Site 2

Site 3:

Started: December 2020

Niche: Pets

Monetization: Display Ads (Ezoic)

MonthNew PostsTotal PostsPageviewsAds $Affiliate $Total $
Dec ’20161642
Jan ’211430271$1$1
Feb ’212050665$6$6
Mar ’2112621,672$5$1$6
Apr ’21622,200$10$10
May ’21622,946$32$32
Jun ’21624,276$50$4$54
Jul ’21625,216$73$73
Aug ’2116784,402$53$53
Sep ’21784,450$49$3$52
Oct ’2118964,203$46$3$49
Nov ’21963,751$65$2$67
Dec ’21965,474$90$90
Jan ’22965,933$72$3$75
Feb ’22965,579$61$1$62
Mar ’2261025,760$66$1$67
Apr ’2271095,867$70$3$73
May ’22121216,186$73$73
Jun ’221219,116$117$1$118
Jul ’22512612,247$162$2$164
Performance for Site #3
July 2022 Niche Site Income Report ($2,417) 3
Ezoic earnings from Site 3

Site 4:

Started: March 2021

Niche: Not disclosed!

Monetization: Display Ads (Ezoic)

MonthNew PostsTotal PostsPageviewsAds $Affiliate $Total $
Mar ’21121223
Apr ’2151720
May ’2142114
Jun ’212117
Jul ’212113
Aug ’2193039
Sep ’2163637
Oct ’213635
Nov ’213645
Dec ’2136379
Jan ’2236321
Feb ’2236557$1$1
Mar ’22361,087
Apr ’22361,553$5$5
May ’227432,795$24$24
Jun ’226494,339$36$1$37
Jul ’222514,707$23$23
Performance for Site #4
July 2022 Niche Site Income Report ($2,417) 4
Ezoic earnings from Site 4

Site 5:

Started: January 2022 (with some seed content posted during Summer 2021)

Niche: Not disclosed!

Monetization: Display Ads (Ezoic)

MonthNew PostsTotal PostsPageviewsAds $Affiliate $Total $
Summer ’2146466,654 (July to Dec ’21)
Jan ’2242881,849
Feb ’221061942,178
Mar ’22272213,063
Apr ’2272284,559$91$91
May ’22192475,704$154$154
Jun ’22392867,469$244$244
Jul ’223231812,675$348$56$404
Performance for Site #5
July 2022 Niche Site Income Report ($2,417) 5
Ezoic earnings from Site 5

Income Summary

Overall Earnings This Month By Niche Site

  • Site 1: $1,376 (previous month $991)
  • Site 2: $450 (previous month $522)
  • Site 3: $164 (previous month $118)
  • Site 4: $23 (previous month $37)
  • Site 5: $404 (previous month $244)

Total Earnings From This Selection of Sites: $2,417 (previous month $1,912)

Niche Website Earnings by Source

  • Ezoic Display Ads: $1,433 (previous month $1,239)
  • Affiliate: $984 (previous month $673)

Outgoings

Running any website or blog involves having expenses. I could run extremely lean and just have my hosting costs if I wanted.

However, I’m playing the long game, and I don’t mind paying for tools/services that save me time and mental energy and make the blogging journey a little easier.

Breakdown of Expenses For This Month

Like many others in the industry, I don’t view content costs as an expense. Investing in good content is exactly that – an investment in the site. I’ll list my content costs separately below.

Hosting (CloudWays are super fast for WordPress sites!): $27.50

Ezoic Premium: $288

SerpRobot: $15

Content Investment

I’ve built my own team of freelance writers. I manage them via Trello & Slack. I pay a maximum of 3 cents per word for the content they produce.

I’m very happy with the quality.

Content Investment in Current Month

  • Site 1: $960
  • Site 2: $358
  • Site 3: $0 (a content provider sponsored some content, more on this later)
  • Site 4: $95
  • Site 5: $1,341
  • TOTAL Estimated Content Investment this month: $3,208

Note: The content costs are estimated at 3 cents per word based on what was published within the month. The figure might change slightly when all of their invoices come in. This is a rough and ready estimate, but it’s probably reasonably close.

That’s the end of the income report.

See you next month!

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