December 2021 Niche Site Income Report ($931)

If you’re thinking of starting a blog or niche website, you’re probably curious about how much it can potentially earn.

While every website is different, so too is every niche and site operator. The entire process of building a blog is incredibly nuanced and, there is NO framework that can guarantee absolute success.

With that said, I’ve created this income report to help track my personal journey. Your journey could be very different.

NOTE: This income report does NOT include all sites from my portfolio. Also, it does NOT include any income from Minted Empire (this blog, my newsletter, or my YouTube Channel). Minted Empire is something I do in my spare time, and any income I earn there usually ends up being reinvested into my niche sites.

Let’s dive in!

Contents show

Breakdown of Selected Sites To Review

I have selected 3 sites to focus my income reports on:

Site 1:

Started: June 2020

Niche: Hobby / Tech

Number of published posts: 152

Number of published words: 225,447

Monetization: Display Ads (Ezoic) & Affiliate (mostly Amazon Associates)

Site 2:

Started: September 2020

Niche: Lifestyle

Number of published posts: 57

Number of published words: 98,083

Monetization: Display Ads (Ezoic)

Site 3:

Started: December 2020

Niche: Pets

Number of published posts: 96

Number of published words: 115,490

Monetization: Display Ads (Ezoic)

I haven’t worked on Site 2 since August 2021 and I haven’t worked on Site 3 since October 2021.

Site 1 has a start/stop history. After working on it for a few months in 2020, I didn’t see any traction (that’s normal), and I decided to pause working on it (I regret that now).

Site 1 is in an incredibly competitive niche dominated by massive global companies. I do have an interest in the niche, but knowing what I know now, I probably would have entered a less competitive space.

At the beginning of 2021, I decided to give Site 1 another shot, but I didn’t go all in because I was distracted by other sites and other shiny objects. In November 2021, I went fully in on Site 1.

Currently, on Site 1, more than half of the entire content has been published within the last two months of 2021. (I’m proud of that achievement).

Income

Overall Earnings By Niche Site

Site 1: $753
Site 2: $88
Site 3: $90

Total Earnings From This Selection of Sites: $931

Niche Website Earnings by Source

Ezoic: $458
Amazon Associates Affiliate Program: $473

Total Earnings From This Selection of Sites: $931

Outgoings

Running any website or blog involves having expenses. I could run extremely lean and just have my hosting costs if I wanted.

However, I’m playing the long game, and I don’t mind paying for tools/services that save me time and mental energy and make the blogging journey a little easier.

Breakdown of Expenses For This Month

Like many others in the industry, I don’t view content costs as an expense. Investing in good content is exactly that – an investment in the site. I’ll list my content costs separately below.

Hosting (CloudWays are super fast for WordPress sites!): $27.50

Ezoic Premium: $144

SerpRobot: $10

Content Investment

I’ve built my own team of freelance writers. I manage them via Trello & Slack. I pay a maximum of 3 cents per word for the content they produce. I’m very happy with the quality.

Content Costs

Site 1: $2,108 (estimated, might change slightly when all of their invoices come in)

That’s the end of the income report. Now, let’s take a quick look at the traffic stats and publishing progress.

December 2021 Niche Site Income Report ($931)