January 2022 Niche Site Income Report ($605)

If you’re thinking of starting a blog or niche website, you’re probably curious about how much it can potentially earn.

While every website is different, so too is every niche and site operator. The entire process of building a blog is incredibly nuanced and, there is NO framework that can guarantee absolute success.

With that said, I’ve created this blogging income report series to help track my personal journey. Your journey could be very different.

NOTE: This income report does NOT include all sites from my portfolio. Also, it does NOT include any income from Minted Empire (this blog, my newsletter, or my YouTube Channel). Minted Empire is something I do in my spare time, and any income I earn there usually ends up being reinvested into my niche sites.

Let’s dive in!

Overview of January 2022’s Performance

January, being the start of Q1, tends to see lower earnings from display ads. It’s just the way it is. Q4 tends to have the highest earnings.

For me, January dipped in earnings and this was due to two main reasons:

  • A reduction in traffic numbers (certain amount of seasonality involved here)
  • A reduction in EPMV that publishers like me normally experience during Q1

Breakdown of Selected Sites To Review

I have selected 3 sites to focus my income reports on:

Site 1:

Started: June 2020

Niche: Hobby / Tech

Number of published posts: 188 (36 added in the month)

Number of published words: 255,505 (30,058 added in the month)

Monetization: Display Ads (Ezoic) & Affiliate (mostly Amazon Associates)

Site 2:

Started: September 2020

Niche: Lifestyle

Number of published posts: 57

Number of published words: 98,083

Monetization: Display Ads (Ezoic)

Site 3:

Started: December 2020

Niche: Pets

Number of published posts: 96

Number of published words: 115,490

Monetization: Display Ads (Ezoic)

I haven’t worked on Site 2 since August 2021 and I haven’t worked on Site 3 since October 2021. However, I do plan to revive both of these sites in Q1 2022. One of them (no spoilers!) will be a new case study site centred around a content agency.

Site 1 has a start/stop history. After working on it for a few months in 2020, I didn’t see any traction (that’s normal), and I decided to pause working on it (I regret that now).

Site 1 is in an incredibly competitive niche dominated by massive global companies. I do have an interest in the niche, but knowing what I know now, I probably would have entered a less competitive space.

At the beginning of 2021, I decided to give Site 1 another shot, but I didn’t go all in because I was distracted by other sites and other shiny objects. In November 2021, I went fully in on Site 1.

Currently, on Site 1, more than half of the entire content has been published within the last two months of 2021. (I’m proud of that achievement).

Income

Overall Earnings This Month By Niche Site

  • Site 1: $383 (previous month $753)
  • Site 2: $146 (previous month $88)
  • Site 3: $76 (previous month $90)

Total Earnings From This Selection of Sites: $605

Niche Website Earnings by Source

  • Ezoic: $355
  • Amazon Associates Affiliate Program: $220
  • Other Affiliate: $30

Total Earnings From This Selection of Sites: $605

January 2022 Niche Site Income Report ($605) 1
Ezoic earnings from Site 1
January 2022 Niche Site Income Report ($605) 2
Ezoic earnings from Site 2
January 2022 Niche Site Income Report ($605) 3
Ezoic earnings from Site 3
January 2022 Niche Site Income Report ($605) 4
Amazon earnings Site 1
January 2022 Niche Site Income Report ($605) 5
Amazon earnings Site 1

Outgoings

Running any website or blog involves having expenses. I could run extremely lean and just have my hosting costs if I wanted.

However, I’m playing the long game, and I don’t mind paying for tools/services that save me time and mental energy and make the blogging journey a little easier.

Breakdown of Expenses For This Month

Like many others in the industry, I don’t view content costs as an expense. Investing in good content is exactly that – an investment in the site. I’ll list my content costs separately below.

Hosting (CloudWays are super fast for WordPress sites!): $27.50

Ezoic Premium: $58 (this is down from last month due to a traffic drop)

SerpRobot: $10

Content Investment

I’ve built my own team of freelance writers. I manage them via Trello & Slack. I pay a maximum of 3 cents per word for the content they produce. I’m very happy with the quality.

Content Costs

  • Site 1: $902 (estimated, might change slightly when all of their invoices come in)

That’s the end of the income report. Now, let’s take a quick look at the traffic stats and publishing progress.

Publishing Performance

New Posts Published This Month

  • Site 1: 36 (total posts: 188)
  • Site 2: 0 (total posts: 57)
  • Site 3: 0 (total posts: 96)

Traffic Stats for Current Month

  • Site 1: 12,713 pageviews (previous month 14,170)
  • Site 2: 6,618 pageviews (previous month 4,919)
  • Site 3: 5,933 pageviews (previous month 5,474)